this new development called the internet (revised)

The reading from Douglas Rushkoff was a little tricky to understand but I did feel that I got a little bit of a better understanding of it after rereading it. Douglas Rushkoffs main focus throughout his article is the internet. The main thing that I caught from Rushkoff was the fact that people, at first, didn’t know that the new development of the internet would take off so quickly. Once it did people were kind of aw-struck and didn’t know how to handle it. This is an understandable reaction because it wasn’t expected therefore it was difficult for people to understand how to fix it due to its new progress. A few ways that Rushkoff explained regarding how people did fix the internet problem was USENET and online communities. Early adopters chose to emphasize on community sharing and so forth to help solve the problems. As it advanced over time the internet became known as the Web and it became a broadcasting platform. The government tried to control it, like the pornographic sites and encryption technologies but was unable to control all internet communities. Looking at the internet today in 2008 compared to back when it began I would say it has been handled very well.
People have continued, and will continue, to come up with new ideas and plan on how to convert advertisements and profit in ways that the television has through the years. A simple example of this is when people watch television episodes online from such websites like ABC or NBC.com. If you miss an episode on TV, and for some un-god reason you don’t have DVR (that was a joke- laugh) you can watch that full episode online. It’s actually nice because the time they give for commercials is cut back from around 3 minutes to only 30 seconds, and instead of watching a variety of commercials you only have 1 to deal with. They have encompassed advertising with the internet, and this will only continue as the internet becomes more and more apart of our daily lives.
So if for some reason you missed LOST, seasons 1, 2, and 3, and are interested in starting season 4 please click the link below and enjoy hours upon hours on the island with just a few advertising interruptions.

http://dynamic.abc.go.com/streaming/landing?lid=ABCCOMGlobalMenu&lpos=FEP