this new development called the internet

I don’t really know if I picked up on what Douglas Rushkoff was talking about in the readings, other than in chapter 3 him talking about the internet and how unexpected it was. He explains the internet basically down to a T and that’s that. The only thing that I feel I can comment on from this chapter is how Rushkoff explains how they didn’t know that the new development (internet) would take off so quickly, and once it did they were kind of aw-struck and didn’t know how to handle it. It’s understandable they didn’t expect it and again didn’t know how to fix it because it was a new progress that they had never dealt with before. Their worries were reasonable such as kids choosing to play games on the computer or spending their time on the computer rather than watching TV. At the time they didn’t know how far it would expand and how quickly the internet would become popular but looking at the internet today in 2008 compared to back when it began I would say they handled the internet and it’s popularity very well.
They have continued, and will continue to come up with new ideas and plans on how to convert advertisements and profit in ways that the television has through the years. A simple example of this is when people watch television episodes online from such websites like ABC or NBC.com. If you miss an episode on TV, and for some un-god reason you don’t have DVR (that was a joke- laugh) you can watch that full episode online. It’s actually nice because the time they give for commercials is cut back from around 3 minutes to only 30 seconds, and instead of watching a variety of commercials you only have 1 to deal with. They have encompassed advertising with the internet, and this will only continue as the internet becomes more and more apart of our daily lives.
So if for some reason you missed LOST, seasons 1, 2, and 3, and are interested in starting season 4 please click the link below and enjoy hours upon hours on the island with just a few advertising interruptions.

http://dynamic.abc.go.com/streaming/landing?lid=ABCCOMGlobalMenu&lpos=FEP